For the chain and independent hotels, the move to direct bookings has been an important one. Not only has it saved money by reducing the cost of commissions paid out to Booking, Expedia and other online travel agencies (OTAs), but it has also resulted in hotels getting more control over their inventory and managing their own bookings.
Direct booking also allows a hotel’s brand to be better promoted via its own website, a benefit that far outweighs having any lower commission rates paid out to OTAs. If you’re a hotelier and are thinking about making the move from a traditional distribution model to direct booking, there are several things to consider before making the switch.
The first thing is that it’s not as simple as just turning off your OTAs; you will need to have an effective way of promoting your own website and driving traffic there. In this article we’ll take a look at how to use Hotel Book Direct strategy.
The next thing to consider is the commission. While OTAs may offer lower commissions, this isn’t always the case.
Hotels should research what other hotels in their area are doing and how much they pay out.
If you have a large number of bookings through an OTAs then it might not be worth switching over to direct booking unless you can get a similar amount of direct bookings through your own website.
In some cases you may be able to get more direct bookings than through OTAs, but this will depend on the type of property and location. If you have a luxury hotel in an upmarket area then it might not be worth switching over.
These days, hotels must always be looking for ways to improve their yield management – from how they are displaying the availability of rooms on their own websites, to identifying how they can rotate supply more regularly through letting more rooms be available for direct booking at any one time.
If you are a hotel, one of the most important things to do is to book direct. That’s because when you book direct, you can guarantee a full-selling rate, every time.
Hotels can save up to 30% commission paid out to OTA’s (online travel agencies). However, it’s not all about the money; hotels who don’t use an OTA will also be able to retain more customer data and are less likely to lose bookings due to cancellations by customers.
Make it easy for customers to book direct from your website. This means ensuring that the customer has all the information they need in order to make a decision about their stay at your hotel.
Booking directly through a hotel’s website is one of the most important ways to increase revenue.
The reason for this is that when you book directly through a hotel’s website, you can control exactly what information is displayed and how it’s displayed.
This can be especially useful if you want to highlight amenities or local attractions that are unique to your hotel.
You also get more control over the booking process, which means you can set up rules for cancellations, refunds, and other policies as necessary.
The main goal of this strategy should be to make booking directly through your website as easy and convenient as possible for guests.
Contact CHILCHILL Hotel Revenue Management Consulting Company
WhatsApp: 00201555559152
Hotel bookings are at an all-time high. As such, it has never been more important to use your resources effectively and efficiently—and that means finding new ways to steal market share from other hotels.
The most effective way to do this is by implementing a book-direct campaign. These campaigns have proven to be extremely effective in capturing the attention of guests who are looking for deals online.
Since these guests are already on their computers and searching for deals, it’s easy for you to capitalize on their desire for savings by offering them something they can’t find anywhere else—a discount on your hotel rooms!
Booking directly with you will save them money because they won’t have to pay any fees or taxes when booking through you. They will also get perks like free Wi-Fi, breakfast, and other amenities that they may not get when booking elsewhere.
This can help you stand out from the crowd and entice more people into staying with you instead of going somewhere else where they might have to pay more money upfront but don’t get anything extra back in return!
Introduce a book-direct campaign that targets guests who are already looking for hotels in your area and offer them an exclusive added value offer. You don’t want to compete for price; instead, focus on the value of being able to book directly with you.
Stepping up your revenue management game is a great way to steal market share from your competition. CHILCHILL Hotel Revenue Management Consultants know how to maximize your hotel’s revenue by managing rates and availability, as well as driving direct bookings from guests. Reach to us TODAY.
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